Marketing Manager

Job Summary

Centum Real Estate, East Africa’s leading real estate developer focused on enhancing productivity by building lifestyle communities where individuals, families and businesses thrive, is seeking a results driven and creative real estate Marketing Manager to join the team.

The Marketing Manager’s primary role will be to tell Centum Re story, increase brand awareness, educate the investor public and position Centum Re as the gateway to creating passive income and generational wealth through real estate. The role will focus on increasing brand visibility, digital engagement, generating qualified leads and engaging with the market to position Centum RE as go to reference on real estate investment.

Job Details

Key Responsibilities.

• Story telling – document, develop and articulate compelling Centum Re stories about our track record, investment solutions, gaps and market insights to attract investors.
• Investor education – plan, develop and create content that educates and informs potential investors on the advantages of real estate investments especially focusing on passive income and wealth creation. 
• Brand awareness – ensure 9 out of 10 people in Kenya with internet connected devices have interacted with the Centum Re brand while browsing through internet and various social media platforms.
• Lead generation – plan, craft and organize daily and weekly marketing activities across all channels (social media, digital marketing, website among others) to generate +1,200 leads of prospective investors.
• Campaign management – develop and execute creative, out of the ordinary marketing campaigns that stand out in the market and resonate with prospective investors seeking real estate opportunities.
• Market research – undertake data and facts driven marketing initiatives. Undertake research to continuously refine strategies and ensure the business is competitive.
• Digital engagement – leverage social media, digital platforms and existing company digital platforms to actively engage with the audience, create valuable interactions, generate interest and foster a strong community relationship.
• Content creation – partner, develop and oversee the creation of content (videos, blogs, webinars, newsletters, investment guide) that communicate Centum RE opportunities, construction progress and market insights to the public.
• Partnerships and collaboration – maintain existing, nurture and build new strategic partnerships with key keyholders to amplify Centum RE brand visibility and marketing efforts.

Requirements

Qualifications:

• 5 years’ experience in a marketing role, with a strong track record in developing and executing successful marketing campaigns, particularly in real estate or related industries.
• Exceptional storytelling abilities with the skill to craft persuasive and engaging content.
• Demonstrated success in driving brand awareness and lead generation using digital channels.
• Strong understanding of digital marketing tools, social media platforms, SEO, and content marketing.
• Ability to research and present facts in a compelling, easy-to-understand format for investors.
• Strong communication and interpersonal skills.
• A can-do attitude, drive, and determination to succeed.
• Minimum KCSE B+ and a Bachelor’s Degree (Second Upper) in marketing, communications, or related field.

About Company

Centum Real Estate Limited

https://centumre.co.ke/

Centum Real Estate is a leading real estate developer of urban nodes in east Africa, transforming areas into places where people want to live, companies want to grow, and neighborhoods come alive.